Controller Magazin - Archive

Controller Magazin 2017, Special May/ June, p. 12-16, (Seufert, A./ Treitz, R.)


Digital Transformation and Analytics - Trends and Implications for Controlling

The radical changes in the environment of digital information offer considerable potential but also major challenges for controlling. Companies that rely on a clear positioning and build up appropriate methodological skills can benefit from the profound changes and opportunities.

In this report, the authors, Andreas Seufert and Ralph Treitz, explain:

  • BI and analytics platforms
  • Analytics methods and approaches, including comparison of BI and Analytics providers and Advanced Analytics providers
  • Implications for controlling including the presentation of selected analysis categories and algorithms as well as the presentation of an integration of Advanced and Visual Analytics