Digital Transformation and Analytics - Trends and Implications for Controlling
The radical changes in the environment of digital information offer considerable potential but also major challenges for controlling. Companies that rely on a clear positioning and build up appropriate methodological skills can benefit from the profound changes and opportunities.
In this report, the authors, Andreas Seufert and Ralph Treitz, explain:
- BI and analytics platforms
- Analytics methods and approaches, including comparison of BI and Analytics providers and Advanced Analytics providers
- Implications for controlling including the presentation of selected analysis categories and algorithms as well as the presentation of an integration of Advanced and Visual Analytics