ENG: Green Controlling Award 2017 for Porsche

10/03/2017

The 2017 Green Controlling Award of the Péter-Horváth-Foundation together with the International Association of Controllers (ICV) was given on September 20 in Stuttgart for the solution "Business management of CO2 target achievement at Porsche". Jury Chairman Professor Horváth: "The award-winning solution is the core of the strategy-oriented overall system to support management on its way to becoming a 'Green Company'".

 

"The award-winning solution is the core of the strategy-oriented overall system to support management on its way to becoming a 'Green Company'"

Stuttgart/München, 28.09.2017– The 2017 Green Controlling Award of the Péter-Horváth-Foundation together with the International Association of Controllers (ICV) was given on September 20 in Stuttgart for the solution "Business management of CO2 target achievement at Porsche".

Richard Mager, Head of Product Controlling at Dr. Ing. h. c. F. Porsche AG, received the Award, endowed with EUR 10.000, from the hands of Prof. Dr. Dr. Dr. h. c. mult. Péter Horváth and Siegfried Gänßlen, Chairman of the ICV Board of Directors. He then presented the award-winning solution at the plenary session of the 31st Stuttgart Controlling & Management Forum.

In his laudatory speech, Prof. Horváth explained that the Green Controlling Award has been awarded annually since 2011 for solutions in which controller teams have made a verifiable and exemplary contribution to "writing black numbers with green topics". The award winning solution 2017 is the core of a strategy-oriented overall system for supporting management on its way to becoming the 'Green Company', says Professor Horváth. “There is a comprehensive set of tools and KPIs for managing: planning considering ecology, reporting and control are effective at all company levels.” At Porsche, there would be clear controller tasks for the implementation, maintenance and further development of the system: this would be rolled out company-wide, with a roadmap clearly defining the further development.


Porsche's Head of Product Controlling Richard Mager introduced the award-winning green controlling solution. He derived the controller's commitment to this topic from the Porsche Strategy 2025, in which sustainability is firmly anchored in the main goals. He also referred to the increasing number of markets worldwide with regulations for fleet emissions. According to Mager, in addition to the implemented and planned consumption optimizations, further measures will be necessary in order to achieve future CO2 targets.

Mager provided an insight into how Porsche manages the CO2 target achievement in corporate planning on the one hand and the vehicle project on the other hand. Corporate planning is primarily concerned with taking into account CO2 effects and measures at an early stage and assessing identified gaps in the target for achieving CO2 targets. Financial caution must be established in corporate planning - even for measures that are not yet known. This CO2 reserve is assessed on the basis of value approach and taken into account in cash terms as well as profit planning with typical annual distributions.

Vehicle project management takes into account the costs necessary to achieve project-specific CO2 targets - among other objectives ("integrated target system") - in the target catalogue of the vehicle project. In the project status, the impact on earnings due to CO2 target over/undershooting is assessed. A standardized CO2 ratio supports the management prioritization of possible CO2 measures.

"Green controlling didn't stop at green"

The International Association of Controllers (ICV) and Horváth & Partners work together in the ICV Think Tank. The first topic of this cooperation in 2010 was "Green Controlling", which is continuously being further developed in the ICV. “Green controlling has not stopped at “green”, but has developed further through sustainability controlling, sustainable corporate management and corporate social responsibility (CSR)," says ICV Chairman Siegfried Gänßlen. “The starting point for the success of sustainability is the anchoring in the corporate strategy and its implementation in day-to-day business. This is a multi-stage process that requires clear direction, patience and commitment."

As business partners of management controllers are required to actively support their companies in the development and implementation of sustainability goals. Sustainability has matured in corporate management in recent years. Today, economic advantages are at the forefront of this topic, combined with social responsibility and the fulfilment of legal obligations. However, since controlling is often not yet integrated into the implementation of social and ecological corporate goals, green controlling solutions based on practical experience are important, which provide orientation for the controller community. Since 2011, the Péter-Horváth-Foundation and the ICV has given the Green Controlling Award.

On behalf of Porsche 2017 winning Green Controlling Team, Richard Mager announced that they would donate the award money of EUR 10.000 to the Helmholtz Centre for Environmental Research in Leipzig.

The International Association of Controllers (ICV) has in Germany, Austria, Switzerland, Poland and 12 other countries in Central and Eastern Europe around 6,500 in practical Controlling active members. The key objective of ICV controlling philosophy is reaching permanent economic success. With its honorary chairman Dr. Albrecht Deyhle the association, founded in 1975 has shaped the Controlling in German speaking countries placed and influenced. The ICV merges controllers, CFOs, managers and scientists and  it is strictly oriented its members’ benefit. Experience, communication and being focused  on future-oriented trends are foundations of ICV. ICV combines practical experience with the latest research results and prepares its knowledge for practical implementation. The ICV is makes personal contribution to the success of its members and to the sustainable performance of companies. Siegfried Gänßlen is the chairman of ICV, CEO of Hansgrohe SE, Schiltach, Vice-Chairman of ICV is Prof. Dr. Heimo Losbichler, FH Steyr.

 

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