CAB Controlling Advantage Bonn

Impressions from the CAB 2019

The 15th CAB took place on November 7, 2019 under the motto "On the way to a digital enterprise - first experiences".

On the way to a digital enterprise - first experiences

An overview


  • Successful digitization
  • Reports of digitization projects (FlixBus, Schnellecke Logistics, Helaba)
  • Empirical observations on digitization in controlling (maturity model digitization)
  • Panel Discussion



  • Benjamin Gubitz, Vice President Controlling FlixBus: Business model FlixBus
  • Henrich Maaß, Head of Sales Service Helaba: The agile way to the customer portal at Helaba
  • Marco Grosse, Senior Director The Hackett Group: Empirical Observations on Digitization in Controlling
  • Jens Ropers (Controller Akademie): Successful digitization is like playing football
  • Group Head Controlling, Schnellecke Logistics: Controlling digital innovations – A company in the logistics industry implements organization / governance for digital innovations and innovation controlling