The rocky road to sales controlling: Approaches and tools, milestones and obstacles - using the example of the service company Markas

ICV Live Webinar on September 22, 2022

The content

The rocky roach... CRM (integration or opponent of the ERP system?); the ABC analysis (profit center, tender or customer?);

...for multidimensional controlling (region, business area or customer segment?);

... to some consistent data quality and the single source of truth;

... to sales controlling in a company dominated by cost controlling.

Approaches and tools, milestones and obstacles.

Speakers and the moderator