Controlling of the future - not just business models on the test bench

The article is part of the special issue of DIE WIRTSCHAFTSZEITUNG on the occasion of the WZ Forum 2019 and the Congress of Controllers 2019.

New competitors, but also new opportunities: For traditional industries, digitization is a special challenge. The study "Digitization and Economy - Challenges and Potentials of BI, Big Data and Cloud" of the Institute for Business Intelligence of the Steinbeis University Berlin in cooperation with the Business Innovation Lab of the Ludwigshafen University of Applied Sciences and the ICV dealt with this topic. In addition to the report on the study, here is an interview with Prof. Dr. Andreas Seufert, initiator and mentor of the ICV Digitization Offensive.